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Search Engine Optimization (SEO) is a Moving Target

Search engine optimization SEO Moving Target

Roughly 80% of your search engine optimization efforts should be done off your website on marketing channels relevant to your business. Publishing great content that engages your target audience is a given.

It goes without saying that you need a good foundation for your search engine optimization. Think of your blog as your content engine that provides a constant source of new, compelling, and engaging content that grows your subscribers. Think of your blog as your own “Associated Press.” Your blog and social media marketing channels are the”trusted syndication network” that consume and further push your message out to your target market.

Content marketing is the heart of your digital marketing strategy. Without it, SEO results will be short-lived, if at all.

Another relatively new entry into your digital marketing strategy is how influential you and your business are in social media. Social rank and social engagement impact your overall rank in search engines. Social networks like LinkedIn and YouTube are search engines just like Google. Influencer marketing can play a role in SEO results and generating new business opportunities, but it all comes down to the user experience and engagement. If your content is lacking in one of these areas, your rankings will be negatively impacted.

Our philosophy on search engine optimization is that we share our knowledge base with our clients, which helps to deliver better overall and sustainable results.

We feel that education is the cornerstone of our partnerships in working with our clients. If you would like to learn more about best practices in search engine optimization, give us a call.