MINT Social is a certified Google Partner for Adwords. What makes us unique in our approach in treating pay-per-click (PPC) advertising as a component to your overall digital marketing strategy out of the gate.
We build campaigns with a three-tier approach to predicting the overall success of our online marketing plan.
Pay-per-click advertising goes with our social media and content marketing strategy. We develop campaigns around the content we collaborate on and add sponsored media as well as pay per click advertising to complement an overall organic + paid and earned approach to your overall marketing plan.
Too many times companies compartmentalize their marketing initiatives and put content marketing and PPC in separate disciplines. In this case, separate is not better.
Online marketing and advertising continue to get more challenging, especially when you add the necessity of mobile marketing. One of the disciplines that every company needs to put into their digital marketing strategy is the development of personalization (think Amazon but better). Knowing what makes your ideal prospect engage with your content is vital to ongoing success.
Got questions about pay per click advertising? We’ve got answers.